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This site gives you access to the PPT of the paper presentations as well as access the conference pictures of our 1st International CBR Conference in 2010 (click here).
Keynote Speakers in 2010 were
Prof. Dr. Kevin Lane Keller
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Ph.D., Duke University, 1986
M.B.A., Carnegie-Mellon University, 1980
A.B., Cornell University, 1978 |
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.Previously, Professor Keller was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the marketing faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America. Professor Keller's general area of expertise lies in marketing strategy and planning. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals -- the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a variety of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbells, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute. A popular speaker, he has conducted marketing seminars for top executives in a variety of forums.
More information can be found here.
Prof. Dr. Susan Fournier
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Ph.D., University of Florida, 1994
M.S. Marketing, Penn State University, 1983
B.S.B.A, University of Massachusetts at Amherst, 1980 |
Susan Fournier is an Associate Professor of Marketing at Boston University. Susan joined BU in Fall 2005 after serving as Associate Professor of Marketing at Harvard Business School (1994-2003) and Tuck School of Business at Dartmouth (2003-2005). Prior to her career as a marketing academic, Susan was a VP and Director at Young & Rubicam Advertising; she also held positions in marketing research at Yankelovich and marketing/advertising at Polaroid Corporation. Susan is an active researcher in the areas of branding and relationship marketing. Her current projects explore the creation of shareholder value through branding, risk/return profiles for different brand architecture strategies, co-creation paradigms for brand management, the effectiveness of consumer-generated advertising, brand strength metrics, the management of person-brands, personality effects on commercial relationships, consumer-firm contracting processes, and the lived experience of various consumer-brand relationships such as flings, secret affairs, and adversaries. Susan has received five best article awards for work published in Journal of Consumer Research, Harvard Business Review, Journal of Marketing, and Journal of the Academy of Marketing Science. She has also authored many best-selling Harvard Business School cases on branding.Susan consults with a range of companies to inform her teaching, case development, and research. She serves on the Boards of Advisors for Harley-Davidson's Harley Owner's Group and the COO's Council on Innovation for Irving Oil. Susan is a long-standing member of the Editorial Boards for Journal of Consumer Research, Journal of Relationship Marketing, Journal of Business-to-Business Marketing, and Marketing Theory. Susan received her undergraduate degree in marketing from UMass Amherst (1980), her Master of Science in Marketing from Penn State (1983), and her doctorate from the University of Florida (1994).
More information can be found here.
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